Lauren Abend is a girl on the rise. In addition to owning a stunning apartment overlooking the East River in Williamsburg, she’s also one half of the duo behind Mega Mega Projects– a new PR company and showroom making a splash in the world of New York fashion. Focused on emerging luxury brands, she and business partner Meghan Folsom boast an impressive client roster including indie darlings Mociun, William Okpo, and Erin Considine, to name a few. We recently caught up with Abend to learn more about the place she calls home.
H.BLOOM: How long have you been living in your apartment?
LAUREN ABEND: My one year anniversary is coming up at the end of April!
What is your favorite aspect of the space?
Hard to pick one thing….It might be obvious but I do love my view. All the closet space I have is crazy for a New York apartment. I also love that I’ve made it my own despite the fact that it was pretty cookie cutter/clinical when I moved in.
Your furniture is incredible. Can you tell us a little more about it?
Actually, a lot of the furniture is from my grandparents–my mom’s parents had a ton of random, cool stuff in their basement that I ransacked one Thanksgiving. My other grandparents collect rugs from all over the world and loan them out to family…The two chairs are [also] from them. I refinished the wood myself but haven’t gotten around to making new cushions. I’ll admit I have grown attached to the faded mustard green vinyl.
I inherited the mahogany table [not pictured] from a great grand aunt who lived to be 105! It’s from the early 1900s and is the most amazing apartment table I’ve ever seen–it goes from seating 2 to 10. I love it.
The sofa is from ABC Carpet; it folds down to become almost a queen sized bed. My brothers and visiting friends are very happy with my investment.
How would you describe your decorating style?
I would describe my decorating style as “eclectic minimalism.” I just made that up, do you like it? I like a range of styles and my apartment reflects that, but I try and keep it from being cluttered and definitely wouldn’t want to have it be described as “shabby” anything. I think it’s very personal, and, for better or worse, it reflects the annoying perfectionist in me–I will hold off on buying something that I need until I find exactly what I am looking for.