Weekly Collection Inspiration: Winter Woodlands

A brisk stroll through the woods is the perfect way to cleanse the senses during the new year. Our palette this week brings the fresh woodlands directly into your home or office. Fresh green Cymbidium orchids and Bells of Ireland represent  bursts of mountainous air and offset natural touches of decorative pine cones and bronze Chrysanthemums. White Amaryllis and Ranunculus appear throughout our collection like clumps of fallen snow within the evergreen forest. Spring into the new year with one of our fresh woodland inspired bouquets.

Other varietals to be on the lookout for this week include: Magnolia Little Gem, Dianthus Green Trick, White Phaleanopsis, White Ginestra, Green Roses, Cream Stock, and Gladiolus Green.

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Arrange Your Own Flowers Demo: December 24

H.Bloom designer Hannah D’Ottavio demonstrates how to use this week’s Traditional Christmas inspired florals. The December 24th Arrange Your Own collection includes safari sunset leucadendron, red hypericum berries, white flox, freedom roses, tree fern, red thai leaves.

Weekly Collection Inspiration: Traditional Christmas

This week our subscription collections embrace a traditional red, white, and gold palette in celebration of Christmas. Red mokara orchids, ginger, and anthurium intertwine with white roses and football chrysanthemums to form beautiful centerpieces for all the festivities. Whether you celebrate the holiday or not, we hope you enjoy some time for relaxation with friends and family this week.

Introducing H.Bloom University

We are excited to announce the launch of H.Bloom University, a business and leadership training program for H.Bloom employees in three core areas: sales, operations and management. In the future, we will expand H.Bloom University to include programs for Floral Design and other functions across the company.

In 2011, we launched the SEED Program for Startup Education and Entrepreneurial Development, a formal talent development initiative to train future leaders to run local H.Bloom operations across the country. Since then, we have had five people graduate successfully from the program, and we have two more individuals participating in the program today. We have seen extraordinary accomplishments from our SEED graduates. After just one year running his own H.Bloom market, our first graduate has built a local operation that employs 12 full time people and has achieved a revenue run-rate of nearly $1.5 million. Another graduate recently opened our fifth market, Dallas, setting the record for the best new-market-growth in our history.

With H.Bloom University, we will give members of our sales, operations, and management teams the opportunity to participate in similar training. H.Bloom University will run in six-month cycles and is broken down into a series of interactive training modules. Each module is led by experienced H.Bloom staff and consists of case readings, class lectures, group discussions and skills practice.

At H.Bloom, we believe we have the opportunity to impact the world in a positive way, by hand-delivering the joys of life in local markets throughout the country. We believe that we must invest in our people and help them develop their talents in order to do this at a world-class level. H.Bloom University is designed to help members of our team achieve greatness in their individual roles and to prepare them for opportunities to come.

We will continue to live by the words of John Quincy Adams, “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”

- bryan

Bryan Burkhart

If you want to be a part of H.Bloom, we’d love to hear from you. See where we’re hiring at hbloom.com/jobs

Arrange Your Own Flowers Demo: December 17

H.Bloom designer Hannah D’Ottavio demonstrates how to use this week’s Stormy Holiday Nights inspired florals. The December 17th Arrange Your Own collection includes birch branches, black beauty roses, purple waxflower, burgundy sweet william, seeded eucalyptus, and aspidistra.


Weekly Collection Inspiration: Stormy Holiday Nights

Snow and ice swirl through the dark December nights, just as dark and mysterious varietals fill our arrangements with texture and depth. Vanda, Godetia, and burgundy calla lilies add wonder to each bouquet, bringing non-traditional holiday colors to light.  The collection features both ends of the color spectrum with dark burgundies and purples and bright silvers and blues. These opposing tones combine like snowflakes into a deep night sky.

Other varietals to look out for: Black Beauty Roses, Lavender Roses, Burgundy Cymbidium Orchids, Purple Dendrobium Orchids, Purple Astrantia, White Pine Tips, Burgundy Sweet William, Purple Waxflower, White Bouvardia, Birch Branches, and Seeded Eucalyptus.

View all of our subscription collections here. They make great holiday gifts!

DIY Gift Wrapping for the Holidays


Every year, one person in my family is deemed the “Present Wrap Master” — the one who wows the family with his or her crafty wrapping paper and intricate bows. Usually I’m a little late getting on my Christmas shopping and wrapping, and therefore I’m rarely named the winner. But this month I’ve prepped, shopped, and crafted away and am determined to make this year the one where I’ll earn the title. Check out these eight simple and easy ways to make your presents stand out under your tree!

(clockwise from top left)

1. Vintage Classic

This design is perfect for a holiday party gift or even for some freshly baked cookies for coworkers! Wrap your gift using simple kraft paper (which can be found at any office supplies or craft store), and accent it with a simple satin bow and fresh floral. Whether the flowers you choose are from your garden or the market, it will be a great gift on top of your gift!

2. Newsworthy Tags

Utilize all that extra newspaper you have laying around and turn it into amazing wrapping paper! Use a couple of sheets to ensure that the paper doesn’t tear, and finish off your present with simple red twine. Fashion a tag out of card stock and mark it with the initial of the giftee!

3. Clean and Simple Yarn

All you need is two seconds and a couple spools of yarn to go from a present to a work of art. Use a colorful array of yarn and tie each piece in a row to create a rainbow. Symmetry not your thing? Wrap the yarn around at random and let it cross over in different angles. Just tape the ends together to the back of the gift.

4. Trinkets and Treasures

Looking for a fun way to sparkle up your presents? Whether you are using Kraft paper,  newspaper, or wrapping paper, adding a couple layers of ribbon and trinkets on top goes a long way. Pick different sizes and colors of ribbons to create contrast within the pieces and add string of beads or feathers to finish off the packaging. Voila– the perfectly wrapped gift is ready to go!

5. Simply Stamped

Whoever thought that your pantry could supply you with the perfect wrapping for your holiday presents? Scrummage for doilies that you may have used for a holiday party in the past and glue them to a simple wrapped gift for a decorative tag. Add to the vintage aspect by using stamped letters to write the name of your recipient!

6. Arts and Crafts

If you’re looking for an arts and crafts project for your kids, grab some colorful pom poms and Elmer’s glue and craft away! Create a tree design or even glue all over as a free for all. Poms poms are always a winning art project with children, and your presents will be wrapped and decorated before you know it!

7. Chic Pine

Recycled brown kraft paper is a great anytime gift wrap. Tie with twine and embellish with a pinecone and evergreen clippings from your backyard for gift wrap that’s easy on the environment and on your wallet.

8. Read, Wrap, Recycle

Make use of your old magazines that are starting to pile up and make colorful home-made bows to be the focal point of your holiday presents this year! Check out whole living’s blog for step-by-step instructions on how to recycle and decorate at the same time.


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