Haewon Song, a member of the H.Bloom team since January 2012, led H.Bloom’s West Coast expansion when she moved across the country from New York City to San Francisco to open our first California studio.

Since opening the San Francisco design studio in January, she has created works for a wide range of clients, including The Mandarin Oriental, Loro Piana, Bottega Veneta, Yammer, Landor, 25 Lusk and Tiffany & Co.

Haewon has an amazing ability to adapt to the various aesthetic needs of our San Francisco clients, and whether in a traditional, exotic or modern style, her arrangements always have a highly considered, sophisticated feel.

To get a better idea of how her designs are brought to life, Haewon recently gave us a peek inside her day.